Planning
Reference List
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Nike Inc.(2013)Annual report 2013. Oregon , USA:Nike Inc.
Organisation
Reference List
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McGlone C and Martin N 2006, Nike’s Corporate Interest Lives Strong: A Case of Cause-Related.
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Marketing and leveraging , Sport MarHeting Quarteriy, 2006, 15, 184-189, © 2006 West Virginia University.
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Nike INC, executives, Retrieved January 2, 2014, from http://nikeinc.com/pages/executives
External Environment
Reference List
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NIKE, Inc. SWOT Analysis. (2013). NIKE, Inc. SWOT Analysis, 1-9.
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Larson, D. (2011). Global Brand Management Nike’s Global Brand. ISM Journal Of International Business, 1(3), 1-14.
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Williams, C., Mcwilliams, A. (2012). MGMT (1st Asia-Pacific ed.), controlling (pp45-58). Cengage Learning: Alison Green.
Motivation
Reference List
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Luedicke, Marius K.; Giesler, Markus. Advances in Consumer Research. 2008, Vol. 35, p812-813. 2p.
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NIKE, Inc. Nike report. (2011). NIKE, Inc. Nike report, 1-9.
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Nike Inc.(2013)Annual report 2013. Oregon , USA:Nike Inc.
Nike Inc. 